H&M Conscious Collection to arrive in stores April 10

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Amber Valletta is the face of the new H&M Conscious and H&M Conscious Exclusive collections.The Swedish apparel brand is promoting its environmentally responsible side through the latest H&M Conscious and Conscious Exclusive collections, which are slated to hit stores next April 10. This year, H&M is launching not one but two Conscious collections, including the H&M Conscious Exclusive line created in partnership with the Ever Manifesto collective. With these new lines, the Swedish company has introduced new sustainable materials including vegetable tanned leather and organic silk. As announced in November, actress and model Amber Valletta will star in the campaigns for this new collection, which is inspired by the styles of bohemia and flamenco dancing.

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